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Business Iceland
Business Iceland

Marketing Projects

We develop clear branding for Iceland and Icelandic export industries and share true compelling stories to inspire trust in our capabilities and values.

Destination Iceland

Destination Iceland is a project meant to encourage tourist to visit Iceland, once travelling starts again after COVID-19.

Destination Iceland

Green by Iceland

Green by Iceland is a cooperation platform for climate issues and green solutions. The role of Green by Iceland is to fight climate change locally and globally, promote green solutions from Iceland and support Iceland‘s reputation as a leading country on sustainability.

Green by Iceland

Seafood from Iceland

Seafood from Iceland is a platform for Icelandic companies in the fishing industry to work together on marketing under one brand of origin to maximize the value of the products. The main objective of the project is to increase value and export value by raising awareness and improving the audience’s attitude toward seafood from Iceland.

Seafood from Iceland

Horses of Iceland

Horses of Iceland is a strategic marketing plan developed by stakeholders in the Icelandic horse community to increase the awareness and strengthen the image of the Icelandic horse in international markets. The objective is to make more people aware of the good qualities of the Icelandic horse, all over the world, with the aim to enlarge the Icelandic horse community and make this industry more profitable.

Horses of Iceland

Meet in Reykjavik

The aim of Meet in Reykjavík is to promote Reykjavík City and surroundings as a conference city and incentive destination of international standard. Meet in Reykjavík provides all relevant information to MICE planners and connect them with leading service providers in Iceland.

Meet in Reykjavik

Film in Iceland

In recent years Iceland has been gaining a higher profile in the international film industry. Internationally acclaimed actors and directors have been working in Iceland with highly skilled local crews. Film in Iceland's main emphasis is to introduce Iceland as an interesting location for foreign film makers and the possibility of applying for reimbursements of 25% of the costs incurred in the production of films and television programs in Iceland.

Film in Iceland

Inspired by Iceland: North America

Inspired by Iceland North America aims to enhance interest in all things Icelandic in North America, in Iceland as a place to visit, as well as promoting Icelandic products and services.

Inspired by Iceland: North America

Bacalao de Islandia

The objective of the project is to strengthen the market position for salted cod products from Iceland in key markets in Southern Europe; Spain, Portugal, and Italy.

Bacalao de Islandia