Iceland wants the world to break out of their sad sweatpants and say hello to adventure. So, this summer, Iceland is going to turn lockdown sweatpants into hiking boots.
For over a year, the world has been stifled by restrictions. But with travel tantalizingly back on the agenda, people can finally break out of their year-long rut to experience the adventure they have been craving. Iceland wants to make sure everyone is ready for any journey they can get their feet on by turning lockdown sweatpants into hiking boots.
Located on the Rainbow Street in downtown Reykjavik, the Sweatpant Boots pop-up shop will be open throughout July. So here is where you can trade in those tired lockdown sweatpants into exclusive, limited-edition, and one-of-a-kind Sweatpant Boots.
For those that can't make it to Iceland just yet, we've created an immersive website that invites everyone to virtually try on a pair of Sweatpant Boots. Visit the website Sweatpantsboots.com to explore Iceland's unique regions, stunning landscapes, thrilling activities, and thriving cultural scene.
Check out the Sweatpants Boot Song below, by Icelandic rapper Cell7