Iceland invites the world to reject the negative trend of Doomscrolling and instead Joyscroll.
Identified as one of the most influential words of 2020, the average person currently doomscrolls through an estimated 22.7m (75ft) worth of bad news every day.
Inspired by Iceland is filling your feed with joyful Icelandic content to bring some positivity to your feed, from stunning waterfalls to delicious culinary dishes.
Visit the Inspired by Iceland website, Joyscroll.com, to turn the doom into joy.
Inspired by Iceland is introducing the world to Joyscrolling, inviting the world to engage with positive, joyful and inspiring images and content to combat the new phenomenon of Doomscrolling.
Throughout this past year we have found ourselves in a, seemingly, never-ending stream of negative news, so as of today Iceland will be interrupting social media feeds across the globe with joyful Icelandic content designed to make the world feel happier, from melodic music to majestic animals and celestial Icelandic scenes.
Known for finding joy amidst the darkness – Iceland receives only 5 hours of daylight during the darkest months of December and January– so Icelanders know how to find light, positivity and joy through the long, dark winter months. People worldwide can visit the bespoke website, Joyscroll.com, to find some joy in a selection of unique Icelandic content and joyscroll to their hearts content. Visitors to the Joyscroll website can enjoy scrolling through 22.7m of a variety of calming, cleansing and engaging content including a steamy, Icelandic lagoon or relaxing to the mane of an Icelandic horse, blowing blissfully in the wind.
Identified by dictionaries around the world as one of the ‘words of the year’, doomscrolling isn’t helping our wellbeing. The more you scroll, the more negative news you consume and the more negativity you internalise. That a long 22.7m to scroll to, ultimately, end up in a bad mood, as the news we internalise can have a detrimental impact on our emotional state. As such, it has never been more important to adopt positive scrolling habits as we look towards next year, consuming content wisely and joyfully.