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Business Iceland
Business Iceland
18. March 2022

New director of exports and investments at Business Iceland

New director of exports and investments at Business Iceland
Árni Alvar Arason is the new director of export and investment at Business Iceland. Árni will lead the division's work and manage the development of export services for Icelandic companies.

Árni Alvar Arason is the new director of export and investment at Business Iceland. Árni will lead the division's work and manage the development of export services for Icelandic companies.

Árni has extensive knowledge of Icelandic exports and of bringing Icelandic products to markets in Europe, Asia, and North America. He has over 20 years of experience as managing director of Össur, one of Iceland's leading export companies. He served as the company's CFO and director of sales, marketing, and business development. He also guided Össur's expansion into foreign markets and was responsible for building markets in Europe, Asia, and Oceania, where Össur is now firmly positioned. He was Ossur's CEO in Asia from 2006-to 2018.

Since 2019, he has worked in Germany as an independent consultant, among other things, for Icelandic companies in the development phase.

Árni has a master's degree in business economics from the University of Trier in Germany and a postgraduate diploma in electronic management from the Hyper Island Institute in Singapore.

Árni Alvar Arason:

"I am very excited to join Business Iceland at this time. Business Iceland's shift in emphasis is exciting and ambitious. Iceland's potential growth opportunities in various areas are tremendous—but the goal is to support innovation guided by sustainability and a circular economy approaches."

Pétur Þ. Óskarsson, managing director of Business Iceland:

"It is a real pleasure to welcome Árni Alvar to Business Iceland. He is a great addition to our strong team. There are exciting times ahead in building new service elements and expanding our services to Icelandic export companies. I am convinced that his knowledge and experience of entering foreign markets will be a great asset for Business Iceland and Icelandic export companies."


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